Know About the Magento eCommerce SEO

Magento’s search engine friendly URL structure and the SEO tools help attracting new customers. It is the SEO friendly shop engine which ensures you get more traffic from the search engines. Being an open source eCommerce platform, Magento has become a hugely popular and powers well over 1, 00,000 transnational websites across the world. Growing number of SEO clients are using Magento websites.

Talking of SEO, it is never a one size approach. This especially holds true for the online retailers who look forward to hiring a SEO firm. This can turn to be a costly mistake because eCommerce presents a unique twist on SEO.

Control can be gained over the Meta information by using Magento’s intuitive administration interface. Moreover further control can be gained by using Magento’s URL Rewrite tool for specifying the exact structure of specific product pages with the help of Magento Product Upload Services. With the growing number of SEO clients switching to use Magento websites, the need for dealing with a host of issues has surfaced since the last few years.

Ways of Magento search engine optimization:

Optimization is a process which is very important. However, the SEO features of Magento should be configured correctly from the very beginning for accurate turnouts. There are numerous tips and tricks for the appropriate optimization like the page titles and Meta description for the content pages. This is further categorized in two parts. One is the page title and Meta description for category pages and the second one is the page title and Meta description for product pages.

This forms to be the basic factor of SEO. Since the title page of every page plays the most significant part which helps the search engines to identify the page content, therefore it should never be overlooked. With Magento CMS the page titles for the content level pages can be edited.

After this comes the URL rewrite management which is the major factor when optimizing a website for the search engines. This is no different for the magento eCommerce seo website where the URL rewrite manager is the best option to change the dynamically generated URLs into search engine friendly URLs. Thereafter the default robot options you can select the instructions you want to give to the robots that are crawling on to your page. However, these should be used wisely.

Next is the Google XML sitemap generator which helps to create and submit an XML sitemap to Google. You can easily customize priority and the frequency settings along with Magento data migration services that configure how often you wish the XML sitemap to be generated, at what time of the day it should run. You should also specify a contact in case some problem occurs.

The Google webmaster tools and analytics integration can be used to monitor a Magento site. This can also be used for adding the Google webmaster tools verification tag. You can easily access the miscellaneous head feature for inserting the Google WMT verification code. By uploading a unique file to your server you can verify your site. This is another way to verify your page.